I launched By Jess D, in the summer of 2019, with the aim of creating a cosmetics brand where every one could feel beautiful, no matter their shade. Growing up, the media didn't show diverse beauty and I thought that was wrong. After 3 years of research, I felt proud to launch a cruelty-free, high quality brand where everyone is represented.

Jess D, Founder

We've launched our first lip kit! Head over to shop our lip kit and bundle deals.

Our Liquid lipsticks, are pigmented, cruelty-free and last for hours! We have colours to suit all skin tones, because we believe that everyone has the right to feel beautiful.