ABOUT – By Jess D


Who is behind By Jess D?

Jess D started off her career as an influencer on her blog LOOK WHAT I GOT, back in 2011. It was here, that she really got to express her love for beauty and fashion and challenge the media industries idea of beauty. Jess's love for beauty started back when she was 5, where she'd watch her mum Lucy get ready and rock her coveted plum lipstick, every day without fail. 

It was then that Jess, discovered her obsession for lipsticks and dreamt to create a diverse, cruelty free beauty brand to disrupt the beauty industry! So in July 2019, By Jess D was born. 


What do we care about?

Diversity: We are all about diversity. Our ranges will have colours to suit all skin tones, we want all our customers to feel represented and a chance to feel beautiful.

Cruelty Free: We love animals, and strongly believe that they must be protected. Our products are not tested on animals, and this will never change.

Quality: We create the most pigmented, and high quality and long lasting products and work with handpicked manufacturers to do this. We care about our customers and have taken time to research what they want, and to vet our manufacturers. 

Price: No matter your budget, everyone should have the ability to look beautiful and not break the bank. We want to create luxury feel products at high street prices.

 Whoever you are, no matter how you identify you have the right to celebrate the magic of who you are!